Trend Exploration
Trend Exploration is the process of researching and formulating predictions on consumers’ future buying habits. By identifying the source, tracing the evolution, and recognizing patterns of trends, forecasters are able to provide designers and brands with a ‘vision’ of the future. Forecasters research and identify social, cultural, ethical, or environmental shifts, and how they are likely to affect future consumer behavior. Through this process, they can identify products and services that consumers will be looking to buy. We set up a scouting team to scout the latest trends and designs. Once we get new ideas, we work on them.
Trend exploration is an overall process that focuses on other industries such as automobiles, medicine, food and beverages, literature, and home furnishings. Fashion explorers are responsible for attracting consumers and helping retail businesses and designers sell their brands.
Importance of Trend Exploration
Trend Exploration is used in almost every area of business today. Accurate analysis of consumer trends is vital in forming brand direction and development, in the creation of relevant products and services, and ultimately in ensuring their success.
Some important practices involved in fashion exploration are:
- Understanding the seasons, whether the trends are being worked upon for Spring/ Summer or Fall/ Winter.
- Studying trends as per the selected season and a closer look at the markets that are being catered.
- Understanding the demography of that particular area.
- Very importantly, deciding on the product category.
